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    "title": "Artöm Mazurchak: posts tagged choice",
    "_rss_description": "Product notes by Artem Mazurchak: JTBD interviews, customer segmentation, strategy sessions and AI. Founder of Biz-cen.ru and Lashoestring.com, writing from Berlin.",
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            "name": "Artöm Mazurchak",
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        {
            "id": "69",
            "url": "https:\/\/mazurchak.com\/?go=all\/how-to-dream-in-a-way-that-makes-dreams-come-true-a-new-years-re\/",
            "title": "How to dream in a way that makes dreams come true? A New Year’s resolution guide",
            "content_html": "<p>For the past three years, I’ve been using the New Year holidays to dream and then turn those dreams into a list of goals for the year. This simple process helps me think about the past year, figure out what’s important to me and plan for the year ahead. In the end, it really helps me reach my goals.<\/p>\n<p>The power of this New Year practice comes from one simple idea. All year long, you’re faced with tons of choices: what to do, who to spend time with, what to buy, where to travel, whether to say yes, etc.  <b>When you take time to plan your year, it gets easier to spot the ideas and opportunities that really matter to you.<\/b> Plus, it’s a beautiful way to show love and care for yourself.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/octopus@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<\/div>\n<p>At the same time, the search for opportunities to make your dreams come true is mostly a subconscious process. The things on your list start to “happen” to you almost on their own. The work I’m sharing here helps increase the chances that luck will be on your side. So, here’s how I dream and turn those dreams into plans.<\/p>\n<p>The method includes the following steps:<\/p>\n<ol start=\"1\">\n<li>Choosing the key areas of your life;<\/li>\n<li>Evaluating the current state of those areas;<\/li>\n<li>Dreaming;<\/li>\n<li>Turning dreams into goals;<\/li>\n<li>Supportive actions during the year.<\/li>\n<\/ol>\n<p>Let’s talk terminology. A dream is a desire with no one responsible, no set timeframe and no clear criteria for making it happen. Goals are desires with someone responsible, a set timeframe and clear criteria for success. A plan is a breakdown of the steps needed to reach the goal.<\/p>\n<h2>1. Choosing the key areas of your life<\/h2>\n<p>If someone asked you to list 100 dreams, you’d probably slow down around number 20. The brain struggles with abstract tasks, but handles clear ones really well. For example, if you’re asked to come up with 10 dreams related to physical health, then 10 more about friendship and a few in other areas, you’ll reach 100 much faster. To help yourself dream, the first step is to figure out the key areas you want to focus on.<\/p>\n<p>That’s why they say a clearly defined problem is half the solution. Once you know the boundaries and understand what challenge you need to overcome to get the result you want, you’re already halfway there.<\/p>\n<p>To choose the areas you want to dream in, there’s an exercise I recommend doing. Take your time with it and do it thoroughly, it’ll give you a solid foundation for all the work ahead. And if you make it a habit to revisit your dreams each year, you won’t have to redefine your dream areas every time.<\/p>\n<p><b>Exercise:<\/b> Imagine you’re 90 years old and getting ready to celebrate your birthday. What country are you in? Who are you preparing for the celebration with? Where are you going to mark the occasion? What’s around you? What kind of place is it? What makes it special? Describe it in detail. What emotions are you feeling? What’s happening the moment you walk in? Are any guests already there, or are they arriving later? Who shows up and in what order? It doesn’t matter if everyone is still alive, maybe someone has passed, but you’d still love them to be there. What’s the atmosphere like? Is there a detail that’s meaningful just to you? Describe it. For example, if you love cycling, maybe there’s a photo from the start of the Tour de France hanging on the wall.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/d59b6d9f4c7682c1d44209b1788d7b38.jpg\" width=\"1080\" height=\"667\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Start of the Tour de France at the Arc de Triomphe in Paris.<\/div>\n<\/div>\n<p>And now you’re sitting at the table with your guests. All the people who’ve truly mattered in your life are gathered around you. Picture the table, who’s sitting where? It’s time for the toasts. Who stands up first to speak? Who is this person and what do they say to you? Who goes next? What do they say? What are they grateful for? What do they admire about you? What parts of your life do they highlight? How have you made a difference in their life?<\/p>\n<p>Now, make a list of the people sitting around that table. Go one by one and describe the toasts they give. As you go through this exercise, you’ll start to see a pattern: the things your loved ones mention in their toasts are the parts of life that truly matter to you. These are the areas that align with your values and what you care about most. We’ll use these areas as the foundation for the next steps in working with your dreams. Most people come away from this with about 10 to 15 key life areas.<\/p>\n<p>Here are some example areas that might come up for you: family, work, friends, sports and physical well-being, health, mental health, community involvement, finances, material things, spiritual life, education and personal growth, travel. You can use this list as a starting point for your own work, but I still encourage you to create a personal list. That way, the work you do with your dreams will feel much more meaningful.<\/p>\n<h2>2. Evaluating the current state of those areas<\/h2>\n<p>Working on any plan starts with mapping out the route. And the most important part of that is figuring out your starting point. The same goes for dreaming within your chosen areas of life, you first need to reflect on where you currently stand in each of them.<\/p>\n<p>Write a few paragraphs about each of your areas. What successes have you had in each one? What steps have you taken to make progress or create positive change? What’s shifted over the past year?<\/p>\n<p>This kind of review can help in a few ways:<br \/>\n<b>A. It gives you a clear sense of what you’ve already accomplished.<\/b> In some areas, you might be pleasantly surprised by the progress you’ve made. In others, it may become clear that it’s time to grow and give them more attention.<br \/>\n<b>B. It helps define the boundaries of your dream areas.<\/b> If you started out with general directions, now, by listing real examples, you’ll narrow the focus of each one. Some areas might overlap and that’s totally okay. You’ll just get a better sense of where those overlaps happen.<br \/>\n<b>C. As you go through this process, new dreams will likely start to pop up, ones you hadn’t even thought of before.<\/b><\/p>\n<p>After you’ve described each area, give it a score from 1 to 10, where 10 means you feel completely satisfied. If you’ve taken your time with the first step, the areas you’ve chosen should align with your core values. That means they’ll likely stay meaningful to you for years to come. These scores will help you track your progress over time and see how things shift from year to year. They’ll also make it easier to spot which areas might deserve more attention in the year ahead.<\/p>\n<h2>3. Dreaming<\/h2>\n<p>This is one of the most exciting parts of the process. The best way to approach it is by using a mind-mapping tool. If you’re on a Mac, I recommend <a href=\"https:\/\/mindnode.com\/\">MindNode<\/a>, but there are plenty of <a href=\"https:\/\/www.google.com\/search?q=mind+map+online&oq=mind+map&aqs=chrome.1.69i57j0l5j0i395j69i65.8291j1j1&sourceid=chrome&ie=UTF-8\">free browser-based options<\/a>. Of course, a good old sheet of paper and a pen works just as well. In fact, some people find that format even more comfortable.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/blank@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<\/div>\n<p>A mind map lets you keep all your key areas in focus, while also making it easy to jump between them. As you brainstorm dreams in one area, an idea for another might pop up out of nowhere. For each area, I usually end up with from 5 to 20 dreams.<\/p>\n<p>This part of the process is all about turning off your inner critic. Write down any idea that comes to mind. <b>What matters is that you’re dreaming about what you truly want, without worrying about the resources it might take or how long it might take to get there.<\/b><\/p>\n<p>What helped me with this step was breaking it up into a few sessions. It’s easier to get into a creative, relaxed flow that way. Next year, you won’t be starting from scratch as you’ll already have the dream map you made this year, which will make it easier to get into the right mindset.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/fullmindmap@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<div class=\"e2-text-caption\">One of my filled-out dream maps<\/div>\n<\/div>\n<p><b>Some time ago, I was really curious about one question: «How do you tell the difference between dreams that are truly yours and those that are shaped by culture or society?». Here’s the answer I came to – if a dream isn’t really yours, you simply won’t have the energy to follow through on it.<\/b> For whatever reason, you’re choosing not to see what’s underneath it right now. And that’s okay. It’s still something that gives you direction and keeps you moving forward.—)<\/p>\n<p>When a dream isn’t really yours, here’s what usually happens: you focus on it, maybe even set goals around it, but a year later, you realize you haven’t made any real progress. I call those “expired dreams.”<\/p>\n<p>When you look at some of your dreams a year later, you might feel nothing, just delete them. But others might suddenly resonate even more than before. That’s when it’s important to pay attention to how you feel.<\/p>\n<h2>4. Turning dreams into goals<\/h2>\n<p>One way or another, you’re going to spend your time on something throughout the year. If you don’t have a plan, a lot of your actions will likely be spontaneous or impulsive. And that’s okay, choosing not to focus on your dreams and simply responding to whatever opportunities come your way is still a valid path. It just leads to different results. <b>Whatever you end up with at the end of the year – that’s your true goal, whether you planned for it or not.<\/b><\/p>\n<p>Out of all the dreams in each area, some will naturally resonate more than others. A year has its limits, you can’t chase everything at once. That’s why it’s important to choose a few dreams to turn into actual goals for the year. In my dream map, I bold the ones I want to focus on. Then I make a separate list with just those selected goals. I transfer that list into my planning app <a href=\"https:\/\/culturedcode.com\/things\/\">Things 3<\/a>, which I also use for daily planning. You can use any planning tool that works for you or just write the list on paper.<\/p>\n<p>Next, take the goals you’ve chosen in each area and assign them a priority. I use a simple star system: ★★★ for something that’s absolutely essential to achieve or at least make serious progress on this year, ★★ for something I’d really like to get done, and ★ for something that would be nice to accomplish if there’s time.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/things3@2x.jpg\" width=\"1165\" height=\"972\" alt=\"\" \/>\n<div class=\"e2-text-caption\">In the end, you’re left with the most important goals for the year<\/div>\n<\/div>\n<p>Some goals can be achieved within a year. Others feel big and overwhelming, you’re not even sure where to start. If a goal feels too big, break it down into smaller steps and make a plan. And if you’re not sure what those steps should be, write out a few hypotheses that might help you move closer to it. Try them out and see what works.<\/p>\n<p>The trick is to keep your focus on the big dream, not just the steps in the plan. Working through the steps might not always be exciting. But when you stay connected to where those steps are taking you, you’re much more likely to find the energy to follow through.<\/p>\n<p>Chances are, one area or dream will stand out as especially important to you this year. Turn it into your mission for the year, and place it at the top of your goals list. That way, every time you check in with your list, your mission will be right there keeping your focus on what matters most.<\/p>\n<p>If you’ve made it to this part of the process, you’ve already done the most important work. <b>Here’s the core idea: every year gives you the opportunity to either move closer to your dreams or drift further away. By bringing your dreams into conscious focus, you’re far more likely to recognize the path that can lead you to them.<\/b><\/p>\n<p>For some dreams, it’s not always easy to define what it means to “complete” them. For example, what does it really mean to learn English or become an athlete? One approach is to set measurable goals for the year, something that defines what “done” looks like. But there’s also a helpful trick: shift into “doing mode”. That means making a deal with yourself to work on the dream regularly. For example, studying English twice a week for an hour or going jogging every Saturday.<\/p>\n<p>It’s easy to slip into the mindset of “I’m not okay until I achieve this one thing” and end up putting your life on hold until some made-up condition is met. To avoid that trap, Scott Adams suggests this idea in «<a href=\"https:\/\/www.amazon.com\/How-Fail-Almost-Everything-Still\/dp\/1591846919\/\">How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life<\/a>» : Goals are for losers – focus on systems. For example, instead of telling yourself you’ll be an athlete after you hit some milestone, just decide: Starting today, I’m an athlete. And athletes live active lives consistently. This way, you start living the identity right away, without needing to prove anything first. You don’t need to run a marathon to call yourself an athlete. (By the way, the book itself is pretty mediocre, you’re not missing much if you skip it.)<\/p>\n<h2>5. Supportive actions during the year.<\/h2>\n<p>Once a month, create a recurring event in your calendar to open up your yearly goals and review them. Once a quarter, take some time to reflect on the past three months. Note what you’ve already accomplished and what might need to become a priority for the next three.<\/p>\n<p>A friend of mine also shared that he uses Miro to create a visual representation of his goals. He builds a board filled with images that reflect his plans for the year and revisits it regularly during the year.<\/p>\n<p>I also use a phone app called <a href=\"https:\/\/apps.apple.com\/ru\/app\/365-dots\/id1370611373\">365 Dots<\/a>. You can add it to your dashboard, it’s a beautiful visual that shows how much of the year has already passed.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/360@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<div class=\"e2-text-caption\">365 Dots app interface<\/div>\n<\/div>\n<p><b>Conclusion:<\/b><br \/>\nThis process usually takes me about five days during the New Year holidays (not full days, of course). There’s no need to rush, enjoy the process. Think of it as an act of care and self-love. Take time to acknowledge everything you’ve achieved over the past year and let yourself dream freely and wholeheartedly!<\/p>\n",
            "summary": "For the past three years, I’ve been using the New Year holidays to dream and then turn those dreams into a list of goals for the year",
            "date_published": "2020-12-29T14:54:00+02:00",
            "date_modified": "2026-07-21T11:54:57+02:00",
            "tags": [
                "attention",
                "choice",
                "development",
                "dreams",
                "habits",
                "Intuition",
                "love",
                "motivation",
                "New Year’s resolution",
                "planning",
                "reflection"
            ],
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            "_date_published_rfc2822": "Tue, 29 Dec 2020 14:54:00 +0200",
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        {
            "id": "73",
            "url": "https:\/\/mazurchak.com\/?go=all\/about-belief-responsibility-and-your-role-in-ww-ii\/",
            "title": "About belief, responsibility and your role in WW II",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/responsobility@2x.jpg\" width=\"634\" height=\"320\" alt=\"\" \/>\n<\/div>\n<h2>What a person believes in is real<\/h2>\n<p>Since each of us has our own story, we all live in different realities. Reality is how a person interprets everything that happens in their life, what they find daily proof of and choose to believe is true. Interpretation is how we explain the reasons behind our actions.<\/p>\n<p>People can interpret the exact same event in completely different ways and they can all be right. So when someone says, “Let’s look at the facts realistically,” they’re being manipulative. What they’re really doing is trying to convince you that their version of reality is more real than yours.<\/p>\n<p>We had a moment in a therapy group with two business partners O. and K. The group had just started and O. was running late. K. decided to share that things at their company were a mess: employees were quitting, clients weren’t paying, and the business was about to shut down. Right then, O. walked in. He cut in and shared his view of things: they were updating the team, which was a good thing, new people mean fresh ideas. Yes, clients owed them money, but the company was still going, which meant they’d have a lot of cash soon when payments came in. Overall, things were going well.<\/p>\n<p>O. and K. were both right. They just had different realities. A person’s reality is shaped by what they believe. And behind every belief, there’s a set of core convictions or things they rely on.<\/p>\n<h2>The ultimate expression of a person’s belief is their actions<\/h2>\n<p>How you spend your free time, whether it’s at work, at the gym or with your family. How you do or don’t build friendships. Where you choose to spend your time, energy and money. All of that is the truest expression of what you really believe in All of that is the truest expression of what you really believe in and what actually matters to you.<\/p>\n<p>People often come up with different ways to interpret the same events. But what someone does consistently says a lot more about what they believe and the reality they live in.<\/p>\n<p>For example, T. thought he was a good friend. He made friends easily and joined group hobbies, but he always ended up in a big fight and cut ties. After that, he’d start looking for new ones. For T., friendship wasn’t really about connection. What mattered most was proving his belief that people can’t be trusted and that long-term relationships don’t work. Friendship was just a way to confirm that belief.<\/p>\n<p>What we believe isn’t always easy to notice. Our habits and environment feel normal because we’ve lived with them for so long. Like fish don’t notice the water, we don’t notice our automatic reactions. Some examples: staying in a relationship just to keep proving that people can’t be trusted, or working at a job that makes you believe work-life balance isn’t possible.<\/p>\n<h2>The best way to grow is by taking responsibility<\/h2>\n<p>Who we are is like bad breath. We might want to connect with others, but they keep their distance. And we don’t understand why, because we don’t even realize the bad smell is there.<\/p>\n<p>To really see your beliefs and yourself, you need an outside perspective. But not just any perspective, it has to be a trained one, someone who can see more than just your actions. They can spot the cause-and-effect behind what you do. This kind of observer can help you notice the patterns in your behavior, the ones that keep bringing your life back to the same familiar place.<\/p>\n<p>The person you talk to should help you stay out of a victim mindset where you blame other people or outside things for what’s going on in your life. It’s easy to fall into that trap. If it’s someone else’s fault, then you don’t have to do anything to change it.<\/p>\n<p>That’s why you can take a universal approach to life, believing that you’re responsible for everything that happens. And by everything, that means truly everything: the past, the present and the future.<\/p>\n<p>For example:<br \/>\n<b>You’re responsible for the past, like the fact that World War II happened.<\/b> Your responsibility is to know history and make sure it never happens again.<br \/>\n<b>You’re responsible for the present, like when you threw out your back.<\/b> Maybe you created that situation so you could finally rest and take a few days off work. A more active approach would be to start listening to yourself sooner, so your body doesn’t have to force you to slow down in the only way it can.<\/p>\n<p>The best part of this mindset is that it puts you in the present. If you accept that you’re the reason things happen, then you can change them. If you can change them, you have a reason to act. And when you act with awareness, that’s what it means to truly live.<\/p>\n<h2>The role of nature and the brain in changing belief<\/h2>\n<p>You have your past experience and it tells you that the way you’ve been doing things keeps you alive. You’re still here, so your old way must have worked. But change is unknown. It’s risky. It means stepping into something new and that can feel scary and unsafe.<\/p>\n<p>Change takes energy and energy is limited. Changing a habit takes even more. One of the brain’s jobs is to explain why you shouldn’t change your belief, so it can save that energy. Any situation can be seen in terms of pros and cons:<br \/>\nA boy got into a fight. Pro – he’s brave. Con – he doesn’t know how to solve problems with words.<br \/>\nA king took a city by tricking the enemy. Con – he didn’t prove himself in battle. Pro – he saved the lives of soldiers on both sides.<\/p>\n<p>Since every situation has two sides, the brain can easily come up with explanations that keep your beliefs intact and logically justify why you shouldn’t change anything. That’s why people often say, “Just do it”, so your brain doesn’t get a chance to make excuses to keep things the same. The brain isn’t always a good partner when you want to change. You can’t fully trust it, it’s wired to protect your status quo.<\/p>\n<p><b>Takeaways:<\/b><\/p>\n<ol start=\"1\">\n<li>The reality you live in comes from what you believe.<\/li>\n<li>You can understand what someone believes by looking at their actions and the results.<\/li>\n<li>Take responsibility to grow.<\/li>\n<li>The brain fights change, don’t trust it.<\/li>\n<\/ol>\n",
            "summary": "Since each of us has our own story, we all live in different realities. Reality is how a person interprets everything that happens in their life, what they find daily proof of and choose to believe is",
            "date_published": "2020-05-30T14:47:00+02:00",
            "date_modified": "2026-07-21T11:54:57+02:00",
            "tags": [
                "choice",
                "development",
                "responsibility"
            ],
            "image": "https:\/\/mazurchak.com\/pictures\/responsobility@2x.jpg",
            "_date_published_rfc2822": "Sat, 30 May 2020 14:47:00 +0200",
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            "id": "91",
            "url": "https:\/\/mazurchak.com\/?go=all\/context-training-by-gerasichev-and-moskotin\/",
            "title": "“Context” Training by Gerasichev and Moskotin",
            "content_html": "<p>I attended Vladimir Gerasichev’s “<a href=\"https:\/\/b-r.ru\/life-trainings\/kontekst\/\">Context<\/a>” training. I first heard about it from <a href=\"https:\/\/www.facebook.com\/belonoschenko\">Yuri Belonoshchenko<\/a> and <a href=\"https:\/\/www.facebook.com\/vladimir.voloshin.5\">Vladimir Voloshin<\/a>, they mentioned it during their talks at Skolkovo. The training offers a clear, solid take on what results, responsibility, choice, and feedback really mean.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/kontekst.png\" width=\"634\" height=\"320\" alt=\"\" \/>\n<\/div>\n<h2>Format<\/h2>\n<p>The training runs for three days straight from 10 AM to 8 PM. The first two days were led by <a href=\"https:\/\/b-r.ru\/crew\/mikhail-moskotin\/\">Mikhail Moskotin<\/a>, who was energetic, intense and funny. Maybe he had this mindset to lead “better” than the creator of the training. Whatever it was, it worked. Mikhail was really inspiring. The third day was with <a href=\"https:\/\/b-r.ru\/crew\/vladimir-gerasichev\/\">Vladimir Gerasichev<\/a> and it had a much calmer vibe.<\/p>\n<p>Mikhail put the goal of the training into words like this: learn to accept other points of view and clearly show the other person that you understand them. He suggests approaching the material with a learning mindset, asking yourself, “What if this is true?” Here’s some truth:<\/p>\n<h2>Interpretation<\/h2>\n<p>The training suggests dividing the whole world into what’s “important” and what’s “not important.” Important things are those that actually show up in real life. Unimportant things are those that don’t produce real-world results. Example: if we agreed to meet at 10:00 and I showed up on time, that means the meeting was important to me. If I really want abs but keep eating fries late at night, abs aren’t important to me – fries are. You can easily check what’s important or not by looking at your real-life results.<\/p>\n<p>Everything you have today comes directly from the viewpoints you hold. Everything you don’t have is also because of your viewpoints. The idea behind “Context” is that you can always choose another viewpoint and change how you see a situation.<\/p>\n<p>You always win the game you’re playing. So, if your interpretation of the world is that everyone around you is an idiot, you might move to another country. But all those idiots will move with you.<\/p>\n<p>No one has direct access to a “non-interpreted event.” I interpret an event through my own experience. And if I choose to view the event from a certain angle, chances are I’m getting some kind of benefit from seeing things that way.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/intrepr.png\" width=\"634\" height=\"320\" alt=\"\" \/>\n<\/div>\n<p>Wishing something has nothing to do with action or results. I might say I want to learn to ride a motorcycle or earn a million dollars, but if it’s not actually happening, it means I don’t really care, it’s just not important enough.<\/p>\n<p>If I don’t like my current job or I’m unhappy about my relationship with my parents, it means I get something out of that viewpoint. Even if I change the scenery and switch jobs, I’ll probably still feel unhappy. Enthusiasm and interest are something I can choose. If I’m excited to work in IT, I can also choose to feel excited about digging potatoes. I’m responsible for choosing how I feel about what I do.<\/p>\n<p>What I “want” doesn’t actually connect with what I do. Action and desire aren’t tied together. I can choose to do something if it’s important enough to me. There’s a simple way to check this:<br \/>\nyou want ≠ you don’t do<br \/>\nyou want ≠ you do<br \/>\nyou don’t want ≠ you don’t do<br \/>\nyou don’t want ≠ you do<br \/>\nThis whole idea of “I just don’t want it badly enough” is nothing. It simply means it’s not important enough to me.<\/p>\n<h2>Responsibility<\/h2>\n<p>There are two positions I can take in life: victim or author. A victim is someone who believes that external forces or other people control their outcomes. Victims blame their results on competitors, emotions, childhood, traffic, weather, circumstances, horoscopes, solar storms or even illness. An author believes everything depends on them, that they’re stronger than their circumstances. And it’s completely my choice which role to take.<\/p>\n<p>Victims feel comfortable with other victims because they reinforce each other’s excuses. They’re uncomfortable being around authors, it’s just too challenging.<\/p>\n<p>When I do something, I’m the author. When I’m stuck thinking, I’m a victim.<\/p>\n<p>Real conversations only happen when both sides take responsibility. Otherwise, conversations turn into explaining why something didn’t happen instead of achieving results. A great example: if I have results, I just show them – no explanation needed. But if I don’t have results, I start gathering analytics and detailed explanations. If the result isn’t there, clearly it wasn’t important to me.<\/p>\n<p>Saying “the goal itself doesn’t inspire me” shifts responsibility onto the goal. Or when someone says “I’m looking for my life’s purpose”, it’s like waiting around for luck. They’re hoping someday they’ll fully express themselves when they finally find the perfect thing. Or the excuse: “leaders are born, not made.” All these examples illustrate a victim’s mindset, it’s comfortable because there’s no risk involved, no real action required and it allows people to complain about circumstances controlling their lives.<\/p>\n<p>What if there’s no such thing as the “right” or “wrong” goal, but instead, I just make excuses for not reaching it?<\/p>\n<p>In every moment, I’m fully expressing myself, just like a sparkler burning brightly. I can’t express myself better now than a second ago. If I’m still looking for my life’s calling, searching is clearly important to me, not actually doing it. Every choice has a benefit and a cost. For example, the benefit of “searching for my life’s calling” is avoiding mistakes, staying comfortable and never having to take responsibility. The price is wasting time, not moving toward goals and failing to push my team forward. When going after a new goal, I could enjoy the thrill, but the thrill comes at the price of risk.<\/p>\n<p>People work with me based on whether I keep my word. First, if I am ready to take responsibility. Second, if I deliver on my promises. Do I typically act as an author or a victim? When do I start blaming external factors for my failures? I’m smart enough to always find excuses, but if I approach like this, results clearly aren’t important to me. I know this because in reality, I don’t have them.<\/p>\n<h2>Choice<\/h2>\n<p>When a person keeps searching for something they’ll enjoy doing, they’re acting like a tourist in life, saying, “Show me what you’ve got and I’ll pick something I like.” There’s a great video of <a href=\"https:\/\/www.youtube.com\/watch?v=ZeI9n2gB7qY\">Mikhail Moskotin<\/a> explaining this concept in detail.<\/p>\n<p>In reality, it’s impossible to know if you’ll truly like a future goal or not, because you haven’t been there yet (unless it’s a goal you’ve already achieved before). What if you think about a goal without relying on your past experience? Face the future directly instead of backing into it.<\/p>\n<p>If you visualize this, choosing based on past experience just makes your existing frame thicker. Instead, you could expand your frame.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/mazurchak.com\/pictures\/fear.png\" width=\"634\" height=\"320\" alt=\"\" \/>\n<\/div>\n<p>Without a goal, you have no control. It’s like shooting an arrow randomly and then running over afterward to draw a target around wherever it lands, saying, “Yep, that’s exactly what I was aiming for!” Convenient, no responsibility required. With this approach, you might say “why not?”, but you’re just moving chaotically. Right or wrong isn’t motivating, having a clear goal is.<\/p>\n<p>When you’re feeling down or discouraged, ask yourself “What’s my goal?” This shifts your mindset away from feeling sorry for yourself and toward focusing on your future and present.<\/p>\n<p>A healthy path: I want→ I declare it’s important → I actually do it \/ I get results. An unhealthy one:  I want→ I declare it’s important → I don’t do, I waste all my energy convincing people and myself how much I truly want it, even though reality proves otherwise. How do I know it’s not important? Just look at reality. The scary part is how easily I can convince myself to live comfortably in scenario number two.<\/p>\n<h2>Feedback<\/h2>\n<p>Feedback is neutral information about how I’m showing up, designed to help me achieve my goal. Some behaviors help me reach the goal, I should keep doing those. Other behaviors need adjusting if I want to reach the goal faster.<\/p>\n<p>When receiving feedback, I usually sort it into two boxes: “good” and “bad.” For everything that lands in the “bad” box, I often create elaborate excuses explaining why I didn’t do it differently. By doing this, I’m the one labeling feedback as good or bad. I end up chasing approval rather than focusing on the real goal I wanted feedback on.<\/p>\n<p>If I get offended by someone’s feedback, I gain a hidden benefit, I don’t have to change anything. I get to be right and the person giving feedback “just doesn’t get it,” despite my efforts. This is a convenient way to avoid responsibility and still look good.<\/p>\n<p><b>Conclusion:<\/b> Move forward.<\/p>\n",
            "summary": "I attended Vladimir Gerasichev’s “Context” training. I first heard about it from Yuri Belonoshchenko and Vladimir Voloshin, they mentioned it during their talks at Skolkovo",
            "date_published": "2019-07-15T20:58:09+02:00",
            "date_modified": "2026-07-21T11:54:58+02:00",
            "tags": [
                "choice",
                "Context training",
                "feedback",
                "Gerasichev",
                "Moskotin",
                "responsibility",
                "results"
            ],
            "image": "https:\/\/mazurchak.com\/pictures\/kontekst.png",
            "_date_published_rfc2822": "Mon, 15 Jul 2019 20:58:09 +0200",
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